The goal was to create a playful yet elegant holiday campaign for Mrs. Fields that showcased our ability to deliver smiles across miles. Working as the lead designer with other members of the team, we created the campaign based off holiday traditions. To keep the spirit light, we mixed playful elements, commonly associated with the holidays, with a clean and delicate illustration style with the goal to create smiles and spread joy throughout the holiday season.
Role: Lead Designer, Illustrator, Art Director
Client: Mrs. Fields
Company: Famous Brands International